Fierro Communications uses a systematic approach to supporting our clients on a number of fronts. Pretrial we use focus groups to understand how the case is best understood by people selected from the same pool of potential jurors that may hear the case. We search for the words, the phrases and concepts that best tell our client’s story. In cases of personal injury we use powerful videos that distill the story of the client’s loss. We call these “Day in the Life” videos. In some cases media relations come into play. Finally, our results from focus research can be used as the basis of jury selection. Depending on the level of support requested, our analysis of focus group research can help frame the entire presentation of litigation from opening statement to closing argument.
Litigation Support – Day in the Life
When someone suffers a life-changing injury, litigation may stretch on for years. Settlement may be the only way that the needs of the injured party can be met.
“Day in the Life” videos can show defense attorneys and their insurance companies what they may face on the stand. The injured plaintiff can change from being just another statistic to becoming a heart-rending case that could trigger a runaway jury. Accurately showing what a day in the life of your client is like prior to and after the injury could change hearts and minds, and that could pressure the defense to the negotiation table.
You need to tell the perfected, impactful story of the injured. You need the defense to imagine that case, that plaintiff on the witness stand for the court and the court of public opinion to see. With decades of experience as news reporters and editors, Fierro Communications creates news-quality videos and we tell stories that people listen to and remember. Make the defense see what they are truly up against.
Litigation Support – Focus Group
Are you heading to trial? The absolute worst part of litigation is putting months, or even years, of work into the hands of 12 strangers and hoping they see things the same way you do. All of your work is now out of your hands. You need a preemptive litigation strategy that gets in front of the jurors. Know how they feel. Know what they’re thinking. Understand their concerns before the trial begins, so you can answer them before they even ask.
Fierro Communications has spent more than 25 years helping trial attorneys win by conducting their Focus Group System. We bridge the gap between your pre-trial preparation and the uncertainty of the verdict. The Fierro team will become an integral part of your process and will make the unknown, known. Do not wait. Leave nothing to chance.