Hundreds of billions of dollars have moved from conventional advertising — TV, print and radio — into social media. Yet the effective use of social media, the ability to capture the small screen, is misunderstood by many of today’s professionals. Our approach to social media is driven by powerful video. Video can help brand you in a personal way, in a manner that the mere written word never could. Videos produced by Fierro Communications routinely command five to 10 times more engagement than traditional written social media posts. We can produce and post your social media program, including two to three new videos per month, at a reasonable monthly cost. Move your written messages, articles and blogs to our video format and watch the increase in your social media presence.