Individual in Crisis
Few events rank as more potentially life-changing than having your judgment and reputation publicly impugned. Media reports can focus on the most damning and sensational information available, leaving important and relevant details to the sidelines. Reputations are ruined, successful careers are permanently altered and professional life may never be the same. Understanding how to deal with such a crisis requires unusual expertise and experience and must be engaged immediately — the first 48 hours are critical — before the career-killing narrative gets too far out in this information-driven world.
Company in Crisis
Hard-won brand reputations can be ruined by even a hint of a scandal whether it involves an ill-chosen statement or action by an executive, a misinterpreted corporate policy, an unintended accident leading to tragedy or public reaction to an action taken to protect the company’s shareholders from costly lawsuits. Navigating this world of instant domestic and world reporting with instant public judgment can be treacherous for any company. Knowing what to do and doing it requires rapid action as the first 48 hours sets the tone for subsequent crisis management.
Fierro Communications and its principals have decades of experience in dealing in all levels of crisis management whether personal or corporate. Mark Fierro and Jeff Haney honed our team’s media relations skills with decades of experience in reporting, anchoring and editing in working newsrooms. Fierro went on to work in Washington D.C. for the U.S. House of Representatives.
Are you a medical professional battling a lawsuit, a federal or state indictment, or a competitor’s professional defamation? Have you been accused by a patient of poor medical treatment, an unsatisfactory surgical result or an outright falsehood regarding your professional skills and judgment? Media reporting may be the next nightmare you face as in this digital age, reporters aren’t simply reporting — they are writing history that will be part of your personal profile forever. The potential impact on your practice, your reputation and your ability to earn a living may be severely damaged. Dealing with such potential negative and damaging accusations requires an immediate and well thought out strategy. Fortunately, professionals with Fierro Communications specialize in helping physicians who find themselves in such situations.