Twenty-five years of professional experience in media relations, marketing, sales, promotions and journalism make Mark Fierro one of the most trusted names in public and media relations in the country. Mark’s knowledge of public perception and uncanny ability to communicate his client’s message to a wide audience is evident in the major strategic roles he has played on Capitol Hill, on Wall Street and throughout the state of Nevada.
In the 2004 impeachment proceedings against State Controller Kathy Augustine, Mark’s role as communications counsel for the defense was pivotal in her acquittal. In 2001, Mark successfully directed all public relations efforts, including broadcast and print media relations, for the Nevada Trial Lawyers. In 1999, Mark was instrumental in Oscar Goodman’s come-from-behind mayoral election victory. Mark helped propel Goodman’s campaign through television, direct mail and overall campaign strategy.
From 1992 to 1999, Mark set his sights on Wall Street and served as a consultant focused on road show presentations. His work helped support initial public offerings with financial industry titans such as Paine Webber Global Headquarters in New York and Merrill Lynch offices.
Prior to his foray on Wall Street, Mark served a Communications Aide to U.S. Rep Jim Bilbray from 1987-1992. Mark oversaw all communications between the Congressman, the media and constituent groups. Bilbray’s media operations were viewed as among the most aggressive on Capitol Hill with constantly produced satellite feeds and twice-weekly news releases. During this time, Mark also ran the Congressman’s campaigns during a series of leave of absences from the House of Representatives.
Between 1978 and 1987, Mark was an anchor and lead reporter for KLAS-TV 8 television in Las Vegas – one of the most respected broadcast news operations in the Western United States. As a beat reporter covering rampant organized crime in Las Vegas in the 1980s, Mark generated stories that were subpoenaed by the U.S. Senate Permanent Subcommittee on investigations probing the infiltration of organized crime into the city. Exclusive interviews included organized crime figures and serial killers on death row. Before taking a job as a reporter on KLAS-TV 8, Mark earned a degree in Journalism and Communications from the University of Nevada, Las Vegas.